A new article is posted on SayEconomy.com. The title of it is '7S Marketing
Model/framework of McKinsey'
Most of us grew up learning about 'the 4Ps' of the marketing mix: product,
price, place, promotion. And this model still works when the focus is on product
marketing. However most developed economies have moved on, with an
ever-increasing focus on service businesses, and therefore service
marketing.[ad#ad-4]
To better represent the challenges of service marketing, McKinsey [...]
You can read the article by clicking here:
http://www.sayeconomy.com/7s-marketing-model-framework-of-mckinsey/
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