sexta-feira, 17 de abril de 2009

Marketing mix - 4 Ps

Hi!
A new article is posted on SayEconomy.com. The title of it is 'Marketing mix -
4 Ps'

The Marketing mix is generally accepted as the use and specification of the
four p's describing the strategic position of a product in the marketplace. One
version of the origins of the marketing mix starts in 1948 when James Culliton
said that a marketing decision should be a result of something similar to a
recipe. [...]

You can read the article by clicking here:
http://www.sayeconomy.com/marketing-mix-4-ps/

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SayEconomy.com

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